The primary objective of He-Man and the Masters of the Universe has always been to sell toys. That should be fairly obvious, the brand was after all invented by Mattel to capitalize on the resurgence of the sword and sorcery genre in the early 1980s, but it is also seemingly forgotten about when brought up in the context of nostalgic 80s franchises -especially given the nature of its lore and universe, intended to appear vast and multi-faceted. But it was all a fairly blatant marketing ploy the whole time -and this intrinsic shallowness is something of a key part of the legacy of this series, remembered primarily for its toy line and its cheesy Filmation cartoon show that has permeated the culture much more for its camp appeal than anything genuinely narratively or artistically compelling. Which is not to entirely discredit the thing -indeed the silliness of that cartoon’s various clichés and impressions of masculinity, not to mention the queer aspects of its characters and the villai...
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