It must be bizarre for people in Japan or Korea to see movies made about mundane aspects of society for them though filtered through an American lens that is astounded by them. The rental family is one of those concepts -a not uncommon service in Japan whereby actors are hired to play a friend or family member for a client for reasons ranging from social etiquette to companionship to a means of working through grief. And it is something that feels strange and even unethical to many a westerner, especially for those aspects that require deception or that interact with sex work outside the traditional purview of acting. To impose that moral judgement from a western perspective would be arrogant and condescending -as though we have any real high ground to stand on. That is why it is important that Rental Family , a movie basically designed to teach westerners about this thing, is directed by a Japanese filmmaker, whose own assessment of the service is thus unclouded by cultural bias. Hika...
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